Who We Help

Here at Ridgecap Marketing

we are dedicated to helping businesses unlock their full potential. Our digital marketing strategies, tailor-made search engine marketing solutions, and marketing intelligence platform will help you identify and pursue new opportunities on the market.

Discover what your competition is doing to convert the audience to build a sustainable competitive advantage. Our services encompass the entire digital marketing field. From Facebook and Google Ads to SEO and funnel development, we have the means to help you stand out from the crowd.
01
01
Boost Your Website Traffic

Your official website is where all action takes place. We will leverage the best SEO and PPC practices, and other techniques to boost your website traffic. Thanks to our refined targeting methodology, we will bring genuine traffic to your website where our beautifully designed landing pages will be waiting and ready to convert.

02
02
Connect with People with Buying Intent

We excel in market segmentation. The audience online is enormous, but not everyone is ready to become your customer. To help you connect with your real target audience and people with the intent to buy, we will develop a custom lead generation strategy and ensure that only ready-to-convert leads visit your website.

03
03
Increase Profits

To be persuasive, a digital marketing strategy has to deliver results and be cost-effective at the same time. Using refined and proven strategies, we can help drive organic traffic to your website, improve lead generation, and boost conversion rates. Ultimately, you will see an increase in your profits as well.

04
04
Measure, Rinse and Repeat

Here at Ridgecap Marketing, we don’t base our decisions on a hunch or solely on our experience. We’ve built a cutting-edge marketing platform that enables us to make data-based decisions and see how they reflect the ongoing marketing campaigns in real-time.

Digital Marketing that Gets Results

Learn how we’ve helped our clients:

Roofing Services

Challenge:
  • Low Brand Awareness Around the Service Area
  • Unable to Evaluate Various Offers
  • Low Customer Loyalty
  • High Cost per Acquisition With Current Marketing Efforts
  • No Monthly Clients 
  • Low Lead to Conversion Rate
Solution:
  • Google Conversion Campaign
  • Landing Page Optimization
  • Multiple Offer and Marketing Communication Testing
  • Google Display and Retargeting 
  • DSA 
  • Leads and Bidding Automation
Results:
  • 30 - 50 New Inquiries per Month Through Integrated Campaigns
  • Avg. $63.48 per Lead Through Google Ads
  • $2000 - $3000 Avg. Ticket Size
  • 60% Leads to Conversion Rate
  • 40% Increase in Brand Assets Engagement

Roofing Industry

Challenge:
  • Increasing Bounce Rate
  • Slower Loading Speed
  • Site Errors
  • Non-Responsive Website
  • Low Backlinks
  • Less HTML Ratio
  • Low Content Quality
  • Website Not Listed on GMB
Solution:
  • Local SEO
  • Selected Best Local Keywords With High Volume Search
  • Content Optimization
  • Rank Website on Map Listings
  • GMB Optimization and Add Business to Local Directory Listings
  • Fixed Website Technical Issues
  • Website Interlinking
  • Using Schema Markup Code for Local Business
  • Backlinks Campaign (Worked On High DA And PA Quality Backlinks)
  • Approach for Guest Posting
Results:
  • Improved Monthly Traffic
  • Improvement in Daily Inquiries 
  • Website Ranked on Google Map
  • Monthly Visitors Improved on GMB Listing
  • Current Backlink Status 2.6K
  • Top 3 Keywords: 11
  • Top 10 Keywords: 83

Roofing Contractor Software

Challenge:
  • Existing Campaign Was in Bad Shape
  • Low Brand Awareness 
  • Very Competitive in Terms of Online Marketing
  • Poor Conversion Rate
  • Spent Thousands of Dollars on Ads But No Return
Solution:
  • Created Custom Facebook ECommerce Strategy
  • Performed PPC Audits on Existing Campaigns
  • Conducted Research on Target Audience
  • Improved the Landing Page Quality and Relevance to the Ads
  • Created Each Ad Group and Copy Speaking Specifically to Target Audiences
  • Created Remarketing and Retargeting Campaigns
  • Eliminated Irrelevant Keywords
  • Made Adjustments in Cost in Keyword Bid Price
  • Implemented Both Phone and Web-Form Conversion Tracking
Results:
  • 67% Increase in Conversion Rate
  • Between 75 to 92 Average Leads per Month
  • 256% Increase In Click-Thru-Rate (CTR)
  • 43.8% Decrease in Cost-Per-Click (CPC)
  • 34.6% Decrease in Monthly Spend

Roofing Business Software

Challenge:
  • SaaS Company Looking to Increase Online Demo Requests
  • Lower Cost of Leads
  • Increase Click Through Rate of Current Campaign
  • Maximization of Ad Budget
Solution:
  • Google Search Ads
  • Top of Funnel Campaigns
  • Middle of Funnel Campaigns
  • Bottom of Funnel Campaigns
  • Google Retargeting
Results:
  • Demo Request Value $4.5M
  • Cover Per Conversion $57.03
  • Conversion Rate ~ 4%

ROI Calculator

What's the expected ROI on your PPC Ads?

First, enter your metrics below to get an estimated ROI. Next, play around with those metrics to see the impact it will have.

  • 1
    What's your expected monthly ad spend? How much do you spend on PPC Ads every month? If you don't spend anything yet, just test out a number.
  • 2
    What's your expected CPC? How much do you expect to pay for a click?
  • 3
    What's your opt-in conversion rate? What percentage of your visitors convert into a lead on your website?
  • 4
    What's your lead to customer conversion rate? What percentage of your leads turn into a customer?
  • 5
    What's the average sale price? On average, how valuable is a single customer?

Well done!
You'll profit
$3,518 USD

Your $2,814 adspend will generate $6,332 in revenue, which means you're getting a 125% ROI on your money.

Gross Revenue $6,332
Net Result $3,518
ROI 125%

Your business growth is just a click away.

Get a free quote for generating leads for your business today.

Request a Quote