About Us

About Us

We are a group of people passionate about all things digital marketing.

We came together to develop a full-scale solution for businesses tackling digital marketing challenges. In our efforts to enable teams and agencies to identify and pursue digital marketing opportunities in their niche, we’ve developed a marketing intelligence platform suite.

At one point, we became aware that our goal was set very high. However, after countless sleepless nights and lots of caffeine, we came to a solution. Our intelligent marketing platform is now available to businesses of all sizes that want to leverage the benefits of digital marketing and identify the best performing digital channels.

We don’t believe in marketing based on a hunch or previous experience. That’s why we developed tools that allow our clients to track leads to their source, monitor marketing strategy efficiency, discover what competition is doing, and get actionable insights from reports.

The Ridgecap Marketing team is proud to present to you a marketing platform able to turn you into a digital marketing guru. Whether you need to keep track of your keyword rankings, discover sections of your website that need improvement, or create a high-converting sales funnel, you can now do it all in one place.

With a full-blown easy-to-use dashboard, you can easily stay on top of your marketing game and be one step ahead of the competition.

Digital Marketing that Gets Results

Learn how we’ve helped our clients:

Roofing Services

Challenge:
  • Low Brand Awareness Around the Service Area
  • Unable to Evaluate Various Offers
  • Low Customer Loyalty
  • High Cost per Acquisition With Current Marketing Efforts
  • No Monthly Clients 
  • Low Lead to Conversion Rate
Solution:
  • Google Conversion Campaign
  • Landing Page Optimization
  • Multiple Offer and Marketing Communication Testing
  • Google Display and Retargeting 
  • DSA 
  • Leads and Bidding Automation
Results:
  • 30 - 50 New Inquiries per Month Through Integrated Campaigns
  • Avg. $63.48 per Lead Through Google Ads
  • $2000 - $3000 Avg. Ticket Size
  • 60% Leads to Conversion Rate
  • 40% Increase in Brand Assets Engagement

Roofing Industry

Challenge:
  • Increasing Bounce Rate
  • Slower Loading Speed
  • Site Errors
  • Non-Responsive Website
  • Low Backlinks
  • Less HTML Ratio
  • Low Content Quality
  • Website Not Listed on GMB
Solution:
  • Local SEO
  • Selected Best Local Keywords With High Volume Search
  • Content Optimization
  • Rank Website on Map Listings
  • GMB Optimization and Add Business to Local Directory Listings
  • Fixed Website Technical Issues
  • Website Interlinking
  • Using Schema Markup Code for Local Business
  • Backlinks Campaign (Worked On High DA And PA Quality Backlinks)
  • Approach for Guest Posting
Results:
  • Improved Monthly Traffic
  • Improvement in Daily Inquiries 
  • Website Ranked on Google Map
  • Monthly Visitors Improved on GMB Listing
  • Current Backlink Status 2.6K
  • Top 3 Keywords: 11
  • Top 10 Keywords: 83

Roofing Contractor Software

Challenge:
  • Existing Campaign Was in Bad Shape
  • Low Brand Awareness 
  • Very Competitive in Terms of Online Marketing
  • Poor Conversion Rate
  • Spent Thousands of Dollars on Ads But No Return
Solution:
  • Created Custom Facebook ECommerce Strategy
  • Performed PPC Audits on Existing Campaigns
  • Conducted Research on Target Audience
  • Improved the Landing Page Quality and Relevance to the Ads
  • Created Each Ad Group and Copy Speaking Specifically to Target Audiences
  • Created Remarketing and Retargeting Campaigns
  • Eliminated Irrelevant Keywords
  • Made Adjustments in Cost in Keyword Bid Price
  • Implemented Both Phone and Web-Form Conversion Tracking
Results:
  • 67% Increase in Conversion Rate
  • Between 75 to 92 Average Leads per Month
  • 256% Increase In Click-Thru-Rate (CTR)
  • 43.8% Decrease in Cost-Per-Click (CPC)
  • 34.6% Decrease in Monthly Spend

Roofing Business Software

Challenge:
  • SaaS Company Looking to Increase Online Demo Requests
  • Lower Cost of Leads
  • Increase Click Through Rate of Current Campaign
  • Maximization of Ad Budget
Solution:
  • Google Search Ads
  • Top of Funnel Campaigns
  • Middle of Funnel Campaigns
  • Bottom of Funnel Campaigns
  • Google Retargeting
Results:
  • Demo Request Value $4.5M
  • Cover Per Conversion $57.03
  • Conversion Rate ~ 4%

Your business growth is just a click away.

Get a free quote for generating leads for your business today.

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